Having a professional video to promote your business is an important way to promote yourself or your business. A well designed and scripted video expresses who you are and what you do in a meaningful and memorable way, allowing others to get to know you and your product more effectively than other forms of promotion. A well-presented video is easy to absorb and has a lasting impression on its viewers as it taps into our visual, auditory and emotional responses.
Professional videos are more memorable and not only support, but also solidify other forms of marketing. Here are some things you should know about what makes a video successful. Firstly, a promotional video, needs to look professional, otherwise it can have an adverse effect on your whole website and visitor retention. Secondly, promotional videos need to tell a story. People want to be entertained, not pitched to. Thirdly, humour, and/or sincerity will help you connect to your viewer on a more personal level.
Video has a prominent function in communication on websites and social media. It is essential to have a professional video to help project a positive and memorable presence.
Call me today if you would like me to help you develop your online presence.
Model: The Artful Dodger